In everything we aim to put public there should be a lot more planning, because not everyone is built to handle crisis management. Most of the budgets spent in this world could have been used for better causes, if there was planning before events instead of after dealing with the crisis. Think about BP oil spills, sweatshop collapses with Nike, Primark etc, Barclays interest fixing, the UK riots and the list goes on.
We host events globally and if the correct planning is not proposed, certain high profile events will not be granted to cities to boost economies. Recently it seems the aim is only to make money, not much emphasis in taking care of the public, looking after the environment or building the communities we come from or affect when doing our events. Planning as I said is imperative, ask yourself some questions; What does my event represent? Who am I targeting with my marketing? What am I offering apart from the sole purpose of the event? Will people be safe at my event and am I legally protecting my supporters and myself as an event host?
As said before crisis management is not for everyone, when there are serious injuries, death, cancellations and loss of licenses not everyone knows how to weather the storm and prepare for the calm. Communication is key, being calm, giving information and being able to deal with a crisis can sometimes build a brand that can easily be broken through crisis. A crisis can come from PR mistake, marketing, legal issues, incidents or accidents that occur during , after or before the event goes ahead. Remember events are not just conferences, parties, concerts, olympics or world cups, the average person celebrates or respects marriage, birthdays, purchase of first home, death, change of seasons, job promotion, retirement, change of job etc.
The question I ask is what does it take out of someone to sit down, map out risks, identify them, fix the ones that can be sorted and take out insurance for the highly unlikely ones that will carry a massive impact if they were to occur. Also try to plan events to last with a bit of sustainability so therefore look on how it can affect local or external economy, social circles or communities and the environment. A great example could be a conference or show that rewards patrons, encourage them to recycle cups/paper/flyers they may not want that they receive at an event (environment), social & community being that profit proceeds may go to a community you live in or spent time in or create apprenticeship/internship for those educated in fields of working in event aspects (social) and the economic factors would be creating employment, paying people what is by law required, contracts and also creation of jobs at events like catering, drink specialists (bartenders), cab drivers (uber code discounts) and such.
Be innovative, creative and think for the future not just the now. Alot of these things some already do, alot can be improved. The key word though is PLANNING… if we can all plan better, we can host better events, encourage sponsorship and have sustainability within the event field but as a Jamaican saying goes ‘short cut draw blood’ and ‘the good you give is the thanks you get’… persistence is the way, consistency is encouraged and rewards will not come overnight. Talent is everywhere, opportunity is not! Talent can’t reach opportunity.
BSC Events Management